This year’s BET Hip Hop Awards has been overshadowed by yet another fight (or two) between grown ass, rich dudes with a point to prove about their manhood. This time it was Jezzy and Rick Ross. Last year it was Diddy and Kenny Burns. The year before that Waka Flocka and a BET exec… It goes on and on.
The UFC has made a gazillion dollars off of dudes beating the crap out of each other with a very neat and organized marketing machine behind it. They are currently gearing up for UFC 153 which features one of my favorite MMA stars, Anderson Silva. But 153 marks the actual 153rd UFC battale royale which makes it easy to keep up with how many of these highly lucrative brawls the brand has produced.
That got me to thinking… what if the BET Hip Hop Awards, which have been held in Atlanta for the last 7 years did the same thing. I mean, you already KNOW there’s going to be a fight. Year after year, rapper clique after rapper clique gets involved with a war of words which escalates to shoving, to brawling to well, you know. So why not just grease these dudes up and put them in the ring! Think of how much money THAT would make! I can see it now, BETHHA 7: JEEZY vs. RICK ROSS or BETHHA8: TUPAC’s HOLOGRAM vs. What’s Left of Soulja Boy’s career…
Look at it this way, with the two artists facing off head to head in the ring we can potentially avoid the skirmishes and melees that ensue when over eager crew members start throwing bottles and pulling out pistols – actually, that probably wouldn’t change anything.